The idea that a product can satisfy a customer’s wants by providing a solution to a problem is central to marketing (needs). The foundation for organisational success is represented by the significant shift in today’s corporate strategy.
What is Marketing?
Marketing describes the actions a business takes to encourage the purchase or sale of a good or service. Advertising, selling, and providing goods to customers or other companies are all included in marketing. Affiliates perform some marketing on behalf of a business.
The marketing and promotion specialists who work for a company use advertising to try to attract the interest of important potential customers. Promotions are aimed at specific demographics and may include celebrity endorsements, memorable slogans or taglines, eye-catching packaging or graphic designs, and widespread media exposure.
What do you learn in Marketing?
Potential areas of Marketing study include the following:
- Consumer Behaviour
- Contemporary Issues in Marketing
- Global Marketing
- International Marketing
- Market Analysis and Decision Making
- Marketing Research
- New Product & Innovation Management
- Retail Marketing
- Service Marketing
- Strategic Management
Do you require assistance in determining whether a marketing career is the right fit for you? Contact one of our experienced consultants immediately!
Skills Needed to Study Marketing
1. Analytic
Excellent narration and communication abilities are only a small part of marketing. Any successful marketing campaign requires data. Through data analysis, marketers can determine what kinds of content and campaigns are successful and what needs to be improved through data analysis.
2. Problem-solving and critical thinking
Modern marketers are great at finding solutions. While managing bad reviews and making adjustments to underwhelming marketing initiatives, they are prepared to address crises at a moment’s notice and can think of fresh approaches to drive inbound marketing leads. In reality, not every marketing initiative will be a success. That doesn’t imply that you did it incorrectly; it merely suggests that the method might not be the best one for your business.
3. Customer knowledge
You can’t create a successful marketing campaign without knowing your target audience. Your product strategy might be influenced by highlighting client pain issues and buying patterns. It may also reveal which features customers enjoy and which areas they would like to see improved. Once you are aware of who your target market is, you can create email marketing and advertising campaigns that are specifically tailored to meet their demands.
4. Search engine optimization (SEO)
In order to increase organic traffic to your website, SEO entails improving all of your content. Your website will rank higher in search engines like Google if you optimise your content. That implies that your website will appear before a competitor’s product when a buyer searches for goods or services similar to yours.
5. Social media management
Nowadays, virtually every company is active on social media. Social media management should be a part of your marketing plan because more and more customers are turning to Facebook and other websites for purchasing guidance. You may quickly and easily gather customer feedback through reviews thanks to social media marketing. By responding to requests more swiftly than through conventional methods, you can leverage the platforms to enhance your customer service.
In addition, social media is a powerful tool for visibility. You can work with influencers to help give your products and services more clout. You can also create viral campaigns that focus on industry trends to drive engagement.
Career Options for Marketing Graduates
One of the following jobs is possible for you:
- Consumer Behaviour
- Copywriter
- Digital Marketing Strategy
- Ecommerce
- Market Research and Analytics
- Marketing Strategy
- Public Relations Specialist
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Social Media
General Pathway of Marketing Career
After SPM/IGCSE/O-Levels, you must finish the Pre-University programme. You can decide to obtain a Foundation, Diploma, STPM, or other relevant qualifications before enrolling in a Marketing degree programme.
Upon completion of your Marketing degree, you can choose to continue with postgraduate studies. The marketing sector is expanding and offers a variety of options for career advancement. You can grow your professional network and learn about consumers, finances, and corporate social responsibility by pursuing a master’s in marketing.
General Entry Requirements to Study Marketing in Australia
i) Academic Entry Requirements
Australian Matriculation (ATAR) | Minimum 80 |
Great Britain General Certificate of Education (GCE A levels) | Minimum 8 |
IB Diploma | Minimum 28 |
Matriculation | Minimum CGPA 2.75 |
STPM | Minimum CGPA 3.50 |
UEC | Minimum of Grade Average A1 |
Note: Universities may have different requirements. To learn more, get in touch with us!
ii) English Language Entry Requirements
IELTS | Minimum 6.0 |
TOEFL | Minimum 79 |
Note: Universities may have different requirements. To learn more, get in touch with us!
Top Australia Universities to Study Marketing
# 1 The University of New South Wales (UNSW Sydney)
UNSW Sydney is a founding member of the Group of Eight, an Australian research-intensive university group. UNSW is a research institution that was founded in 1949 and is now ranked 43rd in the world by QS World University Rankings. It is a member of Universitas 21, an international network of research universities. Over 200 universities around the world have exchange and research connections with it.
The university offers bachelor’s, master’s, and doctorate degrees through its seven faculties. The main campus is located in Kensington, a Sydney suburb 7 kilometres (4.3 miles) from the city’s central business district (CBD). New South Wales has a number of research sites spread across the state.
Programme Offered | Major Electives offered include:
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Intake | Feb, May, Sept |
Duration | 3 years (full-time) |
Indicative Fees (2022) |
Contact us right now for a free consultation if you’d like more details about the costs, the format of the programme, and the entry requirements!
#2 Monash University
Monash University, the second oldest university in Melbourne, Victoria, was founded in 1958 and is named after Sir John Monash, a World War I general. The university includes four campuses (Clayton, Caulfield, Peninsula, and Parkville) in Victoria, as well as a dynamic network of teaching sites in Malaysia, Italy, India, and China. It is Australia’s largest university, ranked in the top 100 in the world and a member of the elite Group of Eight.
Monash is a modern, worldwide, research-intensive university that provides world-class teaching and research in Australia and the Indo-Pacific.
Programme Offered | Major Electives offered include:
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Intake | Feb, Jul |
Duration | 3 years (full-time) |
Indicative Fees (2022) |
Contact us right now for a free consultation if you’d like more details about the costs, the format of the programme, and the entry requirements!
#3 The University of Queensland (UQ)
Brisbane, the capital of the Australian state of Queensland, is the primary location. UQ is one of the six sandstone universities, an informal title for each state’s oldest university, which was founded in 1909 by the Queensland parliament. It is ranked 47th in the world by the QS World University Rankings.
In their most recent research assessment, the Australian Research Council placed the University of Queensland second nationally and equal second in Australia based on the average of four major global university league tables. The University of Queensland is a founding member of edX, Australia’s leading Group of Eight, and the International Association of Pacific Rim Universities, both of which conduct extensive research.
Programme Offered | Major Electives offered include:
|
Intake | Feb, Jul |
Duration | 3 years (full-time) |
Indicative Fees (2022) |
Contact us right now for a free consultation if you’d like more details about the costs, the format of the programme, and the entry requirements!
#4 University of Technology Sydney (UTS)
In Sydney, New South Wales, Australia, there is a public research institution called the University of Technology Sydney (UTS). The institution was established in its current form in 1988, but having origins that are thought to date back to the 1830s. UTS is a founding member of Universities Australia, the Worldwide Universities Network, and the Australian Technology Network.
The colleges of Science, Health, Law, Arts, and Social Sciences; Engineering and IT; and Design, Architecture, and Building, as well as the UTS Library, are all located on Broadway in Ultimo. The Business School, UTS Startups, the UTS Animal Logic Academy, and two lecture halls for the Powerhouse Museum are all located in Haymarket. The Blackfriars Children’s Centre and research and innovation teams are located in the Blackfriars Precinct in Chippendale, while the Moore Park Precinct has sports facilities inside the Rugby Australia Building and the UTS Tech Lab is located in the Botany Precinct.
Programme Offered | Major Electives offered include:
|
Intake | Feb, Jul |
Duration | 3 years (full-time) |
Indicative Fees (2022) |
Contact us right now for a free consultation if you’d like more details about the costs, the format of the programme, and the entry requirements!
#5 Deakin University
In Victoria, Australia, there is a public institution called Deakin University. The institution, which was established in 1974, bears Alfred Deakin’s name, who served as Australia’s second prime minister.
Four faculties make up the university, including the fields of arts and education; business and law; health; and science, engineering, and the built environment. Education, social sciences, humanities, communication, and the creative arts are all covered by the three schools that make up the Faculty of Arts and Education. The School of Medicine is part of the Faculty of Health, which also houses schools for nursing and midwifery, exercise and nutrition sciences, psychology, and a school for health and social development that includes classes in occupational therapy, social work, and health economics. The Deakin University School of Law and the Deakin Business School are both part of the Faculty of Business and Law, whereas architecture, information technology, engineering, and the life and environmental sciences are included in the Faculty of Science, Engineering, and Built Environment.
Programme Offered | Major Electives offered include:
|
Intake | Mar, Jul |
Duration | 3 years (full-time) |
Indicative Fees (2022) |
Contact us right now for a free consultation if you’d like more details about the costs, the format of the programme, and the entry requirements!
For more information regarding the university, programs offered, entry requirements and fees, contact Excel Education.
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About The Author
Brenda Wong
Simplicity is the best.