What is Marketing?
Marketing is the study and management of exchange relationships. Marketing is a business process which companies took action to create, communicate, deliver and exchange its product or service to customers, clients, partners, and society at large. Learning and understanding marketing is beneficial as the concept of marketing is versatile and viable in multiple industries, as long as it is involved in business.
Through Marketing, you are able to have a clearer insight into the marketing process and structure, learn the development of a feasible marketing plan, understand the analytical tools for marketing, and able to make strategic marketing decisions based on the statistics, trends, demand & supply, and business environments.
The Degree in Marketing programme usually takes 3 years to complete, required to complete a final year project and undertake a semester-long internship.
Are you a born marketer?
The following is a list of the most important qualities and skills that one should have in order to be successful in marketing course:
Able to communicate well with people
In marketing, interaction with people is unavoidable, the majority of the marketing activities require you to directly or indirectly communicate with stakeholders in order to develop trust towards the brand and understanding their satisfaction and behavior.
Strong sense of market awareness
If you are often interested in brands and trendy items, this will put you on a great spot in learning marketing. The ability to understand and predict any upcoming events and trends are crucial and advantageous as it enables you to develop a viable plan and seize the opportunity.
What to expect when you finished?
Opportunities to explore various kinds of industry
The role of a marketer is to assist in developing brand recognition, promote the core value of products or services through advertising, personal selling, and etc. Obtaining a Marketing (Hons) Degree allows you to have the versatility and flexibility in handling and adapting to multiple fields to seek for opportunities.
Persuasive communication and presentation skills
Marketing is arguably involved in pursuing people to make purchases on the goods or services which require good skill in delivering persuasive messages. Other than that, countless presentations are also included in Marketing (Hons) Degree to train your communication skills and bravery.
General Entry Requirements of Studying Marketing
Below are the minimum requirements you would need to fulfil in order to be eligible to enter this programme in university:
Diploma in Marketing (2 years) / Foundation in Business/Arts (1 year) |
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Degree in Marketing (3 years) |
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Note: Universities may have different requirements. To learn more, get in touch with us!
The Subjects You May Learn in Marketing Course
Marketing (Hons) Degree offers a wide range of subjects that tackled on the very aspects of marketing as well as law and finance. These are the few major subjects that included in Marketing (Hons) Degree:
- Business Law
- Principles of Marketing
- Marketing Research
- Consumer Behaviour
- Integrated Marketing Communications
- Digital Marketing
- Strategic Marketing
- Marketing Management and Metrics
For more information on the subjects you will study, contact us today!
Careers Option for Marketing
The following is a list of potential career paths for you to consider:
- Advertising and Promotions Specialist
- Customer Relationship Associate
- Business Development Executive
- Brand Executive
- Marketing Consultant
- Marketing Executive
- Public Relations Executive
To learn more about career options in Marketing, contact us today!
1. Segi College Subang Jaya
Programmed Offered | BA (Hons) Business and Marketing Management (3+0) |
Total Duration | 3 years |
General Intake | |
Indicative Fees (2023) |
For more information regarding the fees, program structure and entry requirements, contact us now for free consultation!
#2 Asia Pacific University of Technology & Innovation (APU)
One of Malaysia’s top private universities, the Asia Pacific University of Technology & Innovation (APU), is where a special mix of technology, innovation, and creativity works efficiently to develop students into highly competent, employable, and future-proof professionals. APU has achieved a plethora of over 400 distinguished accolades at local and international levels, earning it the unique reputation of being an award-winning university.
Programmed Offered | BA (Hons) in Marketing Management |
Total Duration | 3 years |
General Intake | March, July, & September |
Indicative Fees (2023) |
For more information regarding the fees, program structure and entry requirements, contact us now for free consultation!
#3 INTI International University & Collegesy
INTI International University & Colleges are private university colleges located in Malaysia.The Higher Education Ministry first declared the main campus’ upgrading to university rank on May 31, 2010, before the name INTI University College was used. It is owned by the INTI Education Group, which formalised its alliance with Laureate International Universities in 2008 and terminated the alliance in 2020.
Programmed Offered |
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Total Duration | 3 years |
General Intake |
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Indicative Fees (2023) |
For more information regarding the fees, program structure and entry requirements, contact us now for free consultation!
#4 Taylor's Lakeside Campusy
Taylor’s Lakeside Campus achieved ‘Tier 6: Outstanding’ rating in the Discipline-Based Rating System and it is under Taylor’s Education Group as a member. The University offers a wide range of programmes for pre-university to postgraduate which covers an astonishing amount of courses including Architecture, Bioscience, Pharmacy, Law, Culinary, Business, Sciences, Education, Communication, and etc.
Programmed Offered | Bachelor of Business (Honours) in International Business & Marketing |
Total Duration | 3 years |
General Intake | January, March & August |
Indicative Fees (2023) |
For more information regarding the fees, program structure and entry requirements, contact us now for free consultation!
#5 Nilai University
Nilai University was founded in 1997 as a college. In 2008, it changed its status to university college, and in 2012, it was granted full university status. The Nilai Resources Group, which includes Nilai University, also includes a four-star hotel, a 27-hole golf course, an international school that follows the Cambridge International curriculum, and a division for real estate development. This varied portfolio offers the institution a number of options to capitalize on, as well as a source of financial stability. There are now 41 courses available at Nilai University, divided between the colleges of business, hospitality, humanities and engineering, science, and technology.
Programmed Offered | B.B.A (Hons) in Marketing |
Total Duration | 3 years |
General Intake | January, May & October |
Indicative Fees (2023) |
For more information regarding the fees, program structure and entry requirements, contact us now for free consultation!
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About post Author
Nicky Yap
I am a freelance commercial content writer and student of SEGI College studying Bachelor of Business with a major in Marketing. I love to travel and enjoy ‘Me’ time with a cup of coffee in a quiet cafe.