Top Universities to Study Marketing Degree in Australia
Step into the fast-paced world of marketing with a degree from one of Australia’s top universities! Whether you aspire to create groundbreaking campaigns, master digital strategies, or shape global brands, this guide will help you navigate the best educational opportunities Down Under. Discover top-ranked universities, innovative courses, and insights into Australia’s thriving marketing industry. Your journey to becoming a marketing expert starts here!
Studying Marketing in Australia equips students with the knowledge and skills to thrive in an ever-evolving business landscape. This field blends creativity, data analysis, consumer psychology, and strategic planning, preparing students to craft compelling brand narratives and execute high-impact campaigns. From digital marketing and social media strategy to market research and brand management, a marketing degree opens doors to diverse career opportunities in both local and global markets.
Beyond the classroom, students gain hands-on experience through industry projects, internships, and networking opportunities with top companies. Whether you want to work in advertising, public relations, e-commerce, or corporate branding, Australia’s world-class universities provide the perfect launchpad for a successful career in marketing.
To help you choose the right university, we’ve curated a list of the Top 5 Universities in Australia for Marketing, based on academic excellence, industry relevance, and the latest QS World University Rankings by Subject 2025. Start your marketing journey today and turn your creative vision into a thriving career!
What are the career opportunities after a Marketing degree?
A Marketing degree opens doors to a variety of career opportunities across industries. Here are some of the top career paths you can pursue:
Digital & Online Marketing Careers
For those who love creativity & technology:
- Digital Marketing Specialist – Manages online campaigns, SEO, and social media ads
- Social Media Manager – Develops brand presence on platforms like Instagram, TikTok, and LinkedIn
- Content Marketer – Creates engaging blogs, videos, and social media content
- SEO/SEM Specialist – Optimizes websites for search engines and runs paid ad campaigns
- Email Marketing Specialist – Develops email strategies to engage customers
Brand & Product Management
For those interested in shaping brands & products:
- Brand Manager – Builds brand identity, strategy, and market positioning
- Product Manager – Oversees product development and marketing strategies
- Market Research Analyst – Studies consumer behavior to guide marketing decisions
- Public Relations (PR) Specialist – Manages brand reputation and media relations
Advertising & Sales
For those who enjoy communication & strategy:
- Advertising Executive – Plans and executes marketing campaigns
- Sales & Business Development Manager – Works on client relationships and revenue growth
- Media Planner – Decides where and how to advertise for maximum impact
Data & Marketing Analytics
For those who love numbers & strategy:
- Marketing Analyst – Uses data to track campaign performance and customer trends
- Consumer Insights Specialist – Studies market behavior to improve strategies
- E-commerce Analyst – Analyzes online shopping trends and conversion rates
Entrepreneurship & Freelancing
For those who want to be their own boss:
- Marketing Consultant – Advises businesses on branding and strategy
- Freelance Digital Marketer – Offers SEO, social media, and content services
- E-commerce Entrepreneur – Launches and markets online businesses
Future-Proof Careers: Top Marketing Jobs in the Era of Digital and AI
The future of marketing is evolving rapidly with technology, consumer behavior changes, and new industry trends. Here are some of the biggest future trends in marketing:
AI & Automation in Marketing
- AI-powered chatbots & virtual assistants for customer service
- Personalized content & product recommendations using AI
- Automated ad campaigns with AI-driven audience targeting
Career Paths:
- AI Marketing Specialist – Uses AI for data-driven campaigns and automation
- Marketing Automation Manager – Implements automated marketing workflows
- Data Scientist (Marketing Analytics) – Analyzes consumer data for AI-powered decisions
Video Marketing & Short-Form Content
- Rise of TikTok, Instagram Reels, YouTube Shorts
- Live streaming & interactive videos to engage audiences
- Personalized video ads based on user behavior
Career Paths:
- Video Content Creator – Produces engaging video content for platforms like TikTok & YouTube
- Live Streaming Producer – Manages real-time brand engagement through live video
- Social Media Strategist – Focuses on video-first marketing campaigns
Social Commerce & Influencer Marketing
- Shopping directly on platforms like Instagram, TikTok, and Facebook
- Micro & nano-influencers becoming more important for brand credibility
- AI-generated influencers and virtual brand ambassadors
Career Paths:
- Influencer Marketing Manager – Manages brand collaborations with influencers
- Social Commerce Specialist – Develops strategies for direct shopping on social media
- E-commerce Marketing Manager – Optimizes product sales through digital channels
Augmented Reality (AR) & Virtual Reality (VR) in Marketing
- Virtual try-on experiences (e.g. AR for fashion & beauty brands)
- Immersive VR shopping & product demos
- 3D advertising experiences in the metaverse
Career Paths:
- AR/VR Marketing Specialist – Creates immersive experiences for brand campaigns
- Metaverse Marketing Manager – Develops marketing strategies in virtual spaces
- 3D Content Designer – Designs interactive AR/VR advertisements
Australia’s Best Universities for a Marketing Career
Unlock the future of your marketing career with our comprehensive online guide, your ultimate resource for discovering the best marketing programs in Australia. As the digital landscape transforms with AI, Digital, and Web3 technologies, staying ahead is crucial. Dive into expertly curated programs that equip you with cutting-edge skills and insights, ensuring you’re not just prepared for the future but ready to lead it. Whether you’re an aspiring marketer or looking to elevate your career, this guide is your gateway to success in the rapidly evolving marketing world.
The University of New South Wales (UNSW Sydney)
Recognized globally for its excellence in teaching and research, UNSW Sydney ranks among the top 50 universities in the world according to the QS World University Rankings. Known for producing highly employable graduates, UNSW equips students with the knowledge, skills, and industry connections needed to excel in the marketing field. The Marketing program at UNSW Business School provides a dynamic and forward-thinking curriculum that covers digital marketing, consumer behavior, brand strategy, and market research, ensuring students stay ahead in an evolving industry.
With access to real-world case studies, hands-on projects, and strong ties to leading businesses, students develop practical experience and strategic thinking crucial for success. UNSW’s emphasis on industry engagement and global perspectives ensures graduates are prepared for diverse career opportunities in advertising, public relations, digital strategy, and marketing analytics, making it a top choice for those looking to thrive in the marketing world. The university’s innovative approach to education combines cutting-edge academic theory with practical applications, creating an ideal learning environment where students can develop into tomorrow’s marketing leaders and innovators.
QS Rankings by Subject in 2025 | #1 in Australia, #20 in the World |
Program | Bachelor of Commerce |
Intake | February, May, September |
Fees (indicative in 2025) | AUD$49500 per-year |
Duration | 3 years |
For more information on the table presented above, contact us now!
The University of Melbourne
The University of Melbourne is consistently ranked first in Australia and among the top universities globally, offering students a world-class education in a vibrant international city. With a strong reputation for academic excellence and industry engagement, the university provides an ideal environment for aspiring marketing professionals.
The Marketing program at the University of Melbourne is designed to equip students with cutting-edge skills in consumer behavior, digital marketing, brand management, and market analytics. With a focus on strategic decision-making and data-driven insights, students gain the expertise needed to craft impactful campaigns and drive business growth in a competitive global market.
By studying Marketing at Melbourne, students benefit from hands-on learning experiences, industry collaborations, and access to a vast professional network, ensuring they graduate with the knowledge and connections needed to excel in advertising, public relations, digital strategy, and market research.
QS Rankings by Subject in 2025 | #2 in Australia, #31 in the World |
Program | Bachelor of Commerce |
Intake | February, July |
Fees (indicative in 2025) | AUD$49,220 – $55,328 per-year |
Duration | 3 years |
For more information on the table presented above, contact us now!
RMIT University
Located in Melbourne, one of the world’s most liveable cities, RMIT University is known for its innovative approach to education and strong emphasis on industry-relevant learning. Recognized globally for excellence in technology, design, and enterprise, RMIT ranks 28th in the world in the Times Higher Education (THE) Young University Rankings 2024 for universities under 50 years old. With campuses in Australia, Vietnam, Spain, and international partnerships across Asia and Europe, RMIT provides students with a truly global education experience.
The Marketing program at RMIT is designed for students to tailor their studies to match their interests and career goals, offering a curriculum that integrates digital marketing, consumer insights, branding, and strategic communication. Students can further expand their expertise by incorporating subjects such as business analytics, media, and public relations, gaining a well-rounded skill set that is highly valued in the marketing industry. With a focus on practical learning, real-world projects, and industry connections, RMIT ensures graduates are equipped with the hands-on experience and knowledge needed to excel in advertising, digital marketing, brand management, and market research.
QS Rankings by Subject in 2025 | #5 in Australia, #51-100 in the World |
Program | Bachelor of Business |
Intake | February, July |
Fees (indicative in 2025) | AUD$42240 per-year |
Duration | 3 years |
For more information on the table presented above, contact us now!
University of Technology Sydney (UTS)
At the University of Technology Sydney (UTS), students gain practical, industry-driven skills that prepare them for the evolving business landscape. With course content designed in collaboration with industry partners, UTS ensures graduates are ready to tackle real-world marketing challenges. This strong focus on career readiness has earned UTS a spot among the top 100 universities globally for graduate employability (QS Graduate Employability Rankings 2024).
UTS’s Marketing program is recognized for its industry relevance and flexible learning structure, equipping students with expertise in digital marketing, consumer insights, branding, and strategic communication. What makes UTS unique is its prime location near Australia’s largest business district, offering students direct exposure to industry professionals, networking opportunities, and potential career pathways. With a curriculum that blends theory and hands-on experience, UTS graduates are well-prepared to thrive in advertising, market research, brand strategy, and digital marketing roles.
QS Rankings by Subject in 2025 | #8 in Australia, #101-150 in the World |
Program | Bachelor of Business |
Intake | February, July |
Fees (indicative in 2025) | AUD$46752 per-year |
Duration | 3 years |
For more information on the table presented above, contact us now!
Kaplan Business School
Kaplan Business School (KBS) has grown from a small institution into a respected, multi-campus business school with locations across five states in Australia. Known for its personalised learning environment and practical teaching style, Kaplan replaces traditional lectures with interactive, workshop-based sessions, ensuring students stay engaged and actively apply what they learn.
The Bachelor of Business (Marketing) at KBS is designed to shape graduates who are professionally competent, ethically responsible, and innovative in problem-solving. The program equips students with the ability to critically assess marketing challenges, develop creative strategies, and make informed decisions in areas like digital marketing, consumer behaviour, branding, and market research.
With a strong focus on sustainable and ethical marketing practices, students graduate with the mindset to lead modern marketing teams and campaigns. The school’s supportive atmosphere, career-focused curriculum, and connections to local industry make it an excellent choice for students looking for a practical and future-ready marketing education.
Program | Bachelor of Business(Marketing) |
Intake | March, May, July, September, November |
Fees (indicative in 2025) | AUD$22000 per-year |
Duration | 3 years |
Contact us right now for a free consultation if you’d like more details about the costs, the format of the programme, and the entry requirements!
For more information regarding the university, programmes offered, entry requirements and fees, contact Excel Education.
Recommended Articles to Read
Contact us to find out more!
Our consultation service centres are located in various locations in Asia and Oceania including Australia, China, Malaysia, Indonesia, Philippines, Vietnam, Fiji and many more. However, if you have a direct enquiry, you can contact us through:
Call/ WhatsApp: +60162206607
Email: [email protected]
About The Author
Hannah Hir
Hannah appreciates various art forms, especially Asian literature, film and music. Most of her favorite Malaysian kuihs are green-coloured.