What is Public Relations?
Love sharing ideas and making your ideas come to life with your communication skills? If your answer is yes, we highly recommend you study Mass Communication, particularly in the area of Public Relations (PR).
So before that, what is PR? By book, PR is defined as managing the communication flow and process from one party to another party. It can be in the form of spreading information from an organisation to the mass public or from an organisation representative to a government official.
Regardless of the size of the organisation, PR has increasingly become a crucial aspect, as the main objective of PR is to create and maintain a positive public image and reputation for the individual or an organisation .
There are many areas that a PR specialist engages in, ranging from internal communication, reputation management, crisis management, etc. Read on to discover more about this and why studying PR is a great choice!
Types of Public Relations
Potential areas of Public Relations study include the following:
Types of Public Relations | Specialisation |
Media Relations | As the name suggests, media relations primarily focus on building relationships with media personnel to get media coverage and exposure for a brand or an organisation |
Community Relations | Focus on building positive relationships with local communities to promote an organisation’s reputation to support their cause |
Crisis Communication | Designed to manage and mitigate reputation damage to an organisation’s image in unexpected emergencies in order to minimse negative impact or backlash |
Public Affairs | Engage with government officials and other policymakers in the process of public policy and legislation discussion that may or may not impact the business |
Social Media Communication | Use social media platforms to build favourable relationships with customers and drive an online presence with the mass public |
Internal Communication | Participate in managing the communication strategy with internal stakeholders, such as employees to keep informed and updated about an organisation’s happenings |
Corporate Communication | Drive the communication plan for an organisation or its brand to its stakeholders, including customers, investors, and employee |
Strategic Communication | Refers to the planned use of communication tactics to deliver a specific outcomes, such as developing and implementing communication strategies that align with an organisation’s objectives and effectively target the key audiences |
For more information on the details provided above, do not hesitate to contact us now!
Public Relations (PR) Skills
To succeed in the area of PR and be an expert, you need to demonstrate the following skill sets:
1. Relationship building skills
PR is all about relationships and hence, it is vital for you to know how to build a professional network with different personnel because having good relationships with them will bring you long-term success in your role.
2. Attention to details
As the face of an organisation, you need to make sure your work is delivered in an accurate manner as it represents your organisation’s image. That said, you need to have sharp eyes and be attentive to every single detail of your work.
3. Problem-solving Skills
You must have the skills to identify potential problems and make quick and informed decisions. It is an important skill in PR as issues can arise anytime, usually when least expected. So, it is important to address them promptly while maintaining the organisation’s image.
4. Time-management
As a PR professional, you don’t only work on one thing at a time. Therefore, you need to know how to manage your time effectively and efficiently to meet deadlines and manage multiple tasks simultaneously.
5. Creativity
PR often requires innovative thinking and coming up with creative strategies that wow your audience. So don’t be shy about letting your crazy idea run wild because you might just have the right strategy to make your brand pop.
Are you eligible to study Public Relations?
Following are the general entry requirements to study Public Relations:
Academic Entry | Minimum Score |
Foundation | CGPA 2.00 |
Diploma | CGPA 2.00 |
STPM | 2 Principal Passes (Minimum grade C) |
UEC | 5 Bs (inclusive of English) |
A-Levels | 8 |
Australian Matriculation (ATAR) | 5 subjects with ATAR of 55 |
IB Diploma | 26 points in 6 subjects |
Note: Universities may have different requirements. To learn more, get in touch with us!
Entry Level | Minimum Score |
IELTS | Band 5.0 |
MUET | Band 3.5 |
TOEFL | 40 |
Note: Universities may have different English Language requirements. To learn more, get in touch with us!
Public Relations Jobs
Here are a few career options upon graduating.
- Brand Ambassador
- Content Manager
- Director of Public Affairs
- Director of Public Relations
- Manager, Digital and Social Media
- Managing Editor
- Media Director
- Public Relations Specialist
- Relationship Manager
- Social Media Manager
Top Universities to Study Public Relations in Malaysia
1. INTI International University and INTI International College
INTI International University and INTI International College pride themselves in their innovative and collaborative approach through a holistic teaching and learning management system and strong collaboration with global industry leaders that prepare students for the real working world. Through the Canvas Learning System, students can experience a transparent, real-time collaborative platform for academic excellence while equipping students with the most sought-after skills in the 21st Century.
Programme Offered | Duration | Intake | Indicative Fees (2023) |
Diploma in Mass Communication | 2 Years | January, April/ May, August | Local Students: RM34,482 – RM41,940 |
Bachelor of Mass Communication (Hons) Major Option:
| 3 Years | January, May, August | Local Students: RM68,786 |
Bachelor of Arts In Communication (4+0) | 4 Years | January, May, August | Local Students: RM88,260 |
Contact us right now for a free consultation if you’d like more details about the costs, the format of the programme, and the entry requirements!
2. UCSI University
With 37 years and counting, UCSI University is one of the leading tertiary education institutions in Malaysia that promotes transformative education which empowers students from all walks of life to be successful with integrity, professionalism, and a desire to contribute to society. UCSI University continues to create a lasting impact on the national higher education landscape through a series of the undergraduate and postgraduate syllabi.
Programme Offered | Duration | Intake | Indicative Fees (2023) |
BA (Hons) Mass Communication Major Option:
| 3 Years | January, May, September | Local Students: RM69,770 |
Contact us right now for a free consultation if you’d like more details about the costs, the format of the programme, and the entry requirements!
3. Taylor’s University and College
Located in the heart of Subang Jaya, Selangor, Malaysia, Taylor’s University and College is a privately-owned education provider that offers a holistic range of programmes in various disciplines, including communication, business, law, engineering, medicine, pharmacy, and education. Famous for its lakeside campus, the institutions focus on providing top-tier education, promoting creativity and innovation, and preparing graduates for the workforce.
Programme Offered | Duration | Intake | Indicative Fees (2023) |
Diploma in Communication | 2 Years | April, August | Local Students: RM54,020 |
Bachelor’s (Hons) in Mass Communication Major Option:
| 3 Years | January, March, August | Local Students: RM104,594 |
Bachelor of Mass Communication (Honours) In Public Relations And Marketing | 3 – 4 Years | January, March, August | Local Students: RM104,594 |
Contact us right now for a free consultation if you’d like more details about the costs, the format of the programme, and the entry requirements!
4. MMU University
A private university located in the global tech hub of Malaysia – Cyberjaya. It was founded in 1996 and is one of the first private universities in Malaysia. With a history that spans more than two decades in the education sector, MMU has undergone countless profound changes, yet has maintained its level of service to achieve the highest standards of performance in education. The university’s focus on technology and innovation has resulted in partnerships with various multinational companies, providing students with opportunities to gain practical experience and exposure to industry best practices.
Programme Offered | Duration | Intake | Indicative Fees (2023) |
Diploma in Applied Communication | 2 Years | March, August | Local Students: RM23,400 |
Bachelor of Communication (Strategic Communication) (Hons) | 3 Years | March, August | Local Students: RM52,250 |
Contact us right now for a free consultation if you’d like more details about the costs, the format of the programme, and the entry requirements!
5. UOW Malaysia KDU University College
UOW Malaysia KDU University College is part of the University of Wollongong Australia’s global network, but has a long history of providing accessible, quality, tertiary education to Malaysians. The university is dedicated to become a leading provider of higher education in Malaysia which combines UOW’s internationally recognised teaching programmes and personalised approach to students. This will greatly benefit the students, by producing international student growth and industry-ready candidates.
Programme Offered | Duration | Intake | Indicative Fees (2023) |
Diploma in Communication and Media | 2 Years | January, March, May, July, September, October | Local Students: RM45,630 |
Bachelor of Communication (Hons) | 3 Years | January, March, May, July, September, October | Local Students: RM74,250 |
Contact us right now for a free consultation if you’d like more details about the costs, the format of the programme, and the entry requirements!
For more information regarding the university, programs offered, entry requirements and fees, contact Excel Education.
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About The Author
Eric Chooi
A passionate and inquisitive writer, always looking for new ways to write. If you don’t see him writing, maybe he is hunting for some good food!