What are your first thoughts when you hear the word “marketing”? Perhaps it may be a seller, property agent, insurance agent and so on. You may also hear that a marketing degree isn’t required if you want to work in the industry, and that even non-graduates can be successful marketers, but is this true?
Marketing is an exciting course with exciting career opportunities, but it’s also one of the most misunderstood majors. In this article, we will debunk some of the most common misconceptions about marketing
#1 Marketing is easy and can be done by everyone
Most people believe that marketing is a simple process. They believe that simply running an ad and posting updates on social media is enough for a marketing strategy. It’s not actually the case, it’s far from the truth.
In fact, marketing takes a lot of time and dedication if you want to see your efforts pay off. Quality is more important than quantity in marketing. Thoughtful marketing produces results every time, without fail. You may save money and time by not marketing, but your audience will be significantly smaller.
#2 Marketing is basically doing the sales
You may have heard or read that marketers are simply salespeople. Yes, we have to generate revenue through sales, donations, or investments, and the ultimate goal of marketing is to convert prospects into customers. However, not all marketing involves a direct selling approach.
In fact, there is a more psychological aspect to marketing, as marketers delve deep into the minds of potential customers to discover what they truly desire. Many marketing firms and departments aim to inform and inspire their target audiences, frequently through engaging content such as blogs, articles, videos, and interactive features. Content that is useful and relevant helps to raise brand awareness and convert curious consumers into loyal customers.
#3 Marketing is for creative people
You may have heard that studying or doing marketing is only suitable for creative people. Of course, creatives with visual design or writing skills can find work in marketing, but you don’t have to have a penchant for visual branding concepts or snappy copy to succeed. If your skills are more quantitative and analytical than creative, you could make an excellent market research analyst.
This job entails researching the numbers behind trends, consumer behavior, and market conditions. Technical skills are also useful in marketing careers centered on search engine optimization (SEO), where analyzing data and working with code are important day-to-day responsibilities. Research and analysis are critical components of any company’s marketing strategy, especially as consumers increasingly rely on technology for product research and purchases. As big data initiatives expand, so will the demand for market research analysts.
#4 Marketing doesn't require hard skills
Most people believe that they can be successful marketers without having to learn marketing. They also believe that learning marketing is purely theoretical. Yes, books provide theoretical knowledge, but to advance in today’s ecosystem, hands-on learning is required.
A good marketing certification will usually teach you more about the practical aspects of marketing and hands-on work experience, which are well-known by most employers. Aside from that, the accreditation demonstrates a student’s enthusiasm and willingness to continue developing their skills in an ever-changing marketplace, and it can be viewed as a useful addition to a marketing degree that focuses on marketing principles, history, and theory in general. Not to mention, taking certificate courses and training is a great way to stay up to date on the latest technologies and frameworks.
What is Marketing?
Marketing is the study and management of exchange relationships. It is a business process in which companies create, communicate, deliver, and exchange their product or service with their customers, partners, and society at large. Learning and comprehending marketing is advantageous because the concept of marketing is versatile and applicable in a variety of industries as long as it is involved in business.
Marketing allows you to gain a better understanding of the marketing process and structure, develop a viable marketing plan, understand marketing analytical tools, and make strategic marketing decisions based on statistics, trends, demand and supply, and business environments.
To learn more about what marketing is, contact us now !
The Major Fields of Marketing
Marketing is a more comprehensive process than sales. As a result, marketing, as a broad business function, encompasses a variety of disciplines. Here are some of the most common marketing disciplines:
Digital Marketing | Involve using a wide range of online outlets and channels to raise a company’s brand awareness, reach more potential customers, and convert more people into sales leads. |
Social Media Marketing | Create and publish engaging social media posts on a variety of topics. Closely monitor the result of each post we publish to better understand the customers’ reactions and to identify areas for improvement |
Brand Management Marketing | Establish and maintain a consistent brand image and voice. Ascertain that the brand has a strong reputation and that it is presented accurately and professionally across all platforms. |
Sales Marketing | Manage the process of delivering products to customers. It provides customers with the personal “face” of the company and its products to entice them to buy, and then ensures that the purchases are delivered. |
Market Research | Involves gathering and analyzing data from various sources, such as competitor information, target audience information, and insight into potential customers. |
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General Entry Requirements of Studying Marketing
Below are the minimum requirements you would need to fulfil in order to be eligible to enter this programme in university:
Diploma in Marketing (2 years) / Foundation in Business/Arts (1 year) |
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Degree in Marketing (3 years) |
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Note: Universities may have different requirements. To learn more, get in touch with us!
Recommended Universities to Study Marketing
If you are interested in marketing, here are some popular universities in Malaysia where you can pursue a study in marketing:
#1 INTI International University & Colleges
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Programmed Offered |
Bachelor of Arts (Honours) Marketing |
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Total Duration |
3 years |
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General Intake |
January, April & August |
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Indicative Fees (2022) |
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Key Highlights |
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Campus |
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For more information regarding the fees, program structure and entry requirements, contact us now for free consultation!
#2 Asia Pacific University (APU)
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Programmed Offered |
BA (Hons) in Marketing Management |
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Total Duration |
3 years |
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General Intake |
November |
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Indicative Fees (2022) |
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Key Highlights |
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Campus |
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For more information regarding the fees, program structure and entry requirements, contact us now for free consultation!
#3 SEGI College Subang Jaya
| Programmed Offered | BA (Hons) Business and Marketing Management (3+0) |
Total Duration | 3 years |
General Intake | January, May, June & August |
Indicative Fees (2022) | |
Key Highlights |
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Campus |
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For more information regarding the fees, program structure and entry requirements, contact us now for free consultation!
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About The Author
Zhee Ying
Bello 