The Future of Digital Media

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Considering the digital age that our world has entered into, we have become more reliant on the existence of our mobile devices. Whether it is our phones, laptops, or tablets, the majority of the media we consume are coming from these screens. In contrast to traditional media outlets, such as television, radio, and newspapers, digital media has paved the way for communicating messages at any time, anywhere, ad everywhere.

What is Digital Media?

So what is it? Well, digital media is essentially any form of media that uses electronic devices to distribute messages. This kind of media may also be shared, viewed, created, and modified via electronic device. It is often used for the purpose of digital marketing, social media, web development, and software as well. The way this new age of digitalised content has evolved into becoming an intimate part of our daily lives has made it critical for us to understand its influence and how we can harness it to our advantage. Currently, it has already changed the way we communicate and stay connected with one another. It has made rapid changes in the ways news gets circulated and even how we get ourselves entertained. Furthermore, since Covid-19, we can see how digital media has also affected the way we educate ourselves. It is due to these reasons that existing brands and future companies are being forced to adjust themselves to the information age. Digital strategy is important to have in order to have a wider and more effective reach to your target audience, and digital media is the way for you to get there.

Job Opportunities in Digital Media

#1 Digital Marketer

The job of a digital marketing specialist is to maintain brand awareness through marketing campaigns, conducting market research, and creating content to aid in the success of these campaigns. Digital marketers often have to have a keen eye on details and are aware of the ongoing trends online. It is important for you to analyse and report on the digital projects as well as your company’s website traffic. This career choice will allow you to experience close, collaborative work with the design team and sales in order to curate profitable content for the business.

Average base salary in Malaysia: RM2500

#2 Social Media Specialist

Social media specialists essentially focus on the role of digital marketing on social media. Creating engaging and constructive content through intensive competitive and audience research falls under the responsibility of a social media specialist. Their ultimate goal is for the target market to react and engage with the content on the company’s respective social media accounts. To complete this objective, one must understand the algorithm of different social media channels and how to optimise their content to best benefit the organisation. Generating, editing, publishing, and sharing daily content to encourage members to take action are all within the job scope of a social media specialist.

Average base salary in Malaysia: RM2400

#3 Visual Journalist

Similar to graphic designers, visual journalism is a form of communication through graphics. It is a strategically designed form of communication that is a combination of words and images. This method of storytelling enables readers to understand complex subjects in a simpler way and in a shorter amount of time. In this line of work, you will be producing templated graphics and collaborating with design and graphic teams. Additionally to that, ensuring that the visuals are impactful to the story on top of being emotionally invoking is well within a visual journalist’s responsibilities.

Average base salary in Malaysia: RM2400

#4 Content Developer

Content developers are responsible for creating information for websites and online marketing. Their job may consist of creating photos, writing articles and blogs, and filming videos. All of this is done in hopes of increasing audience engagement for the brand. Proofreading, editing, audience research, and performing basic marketing tasks are vital parts of content development. Moreover, if you’re starting out as a content developer, it is a great way to build your portfolio for future careers.

Average base salary in Malaysia: RM2500

#5 Multimedia Designer

This career path is relatively broad as it you may be able to touch on fields ranging from website development to educational software, and even in the field of video gaming! The primary responsibility of multimedia designers is to create engaging content and artwork for special effects. Design tools, animation software, and visual effect software are among the tools you need to pursue this career. Not to mention that multimedia design teams often have to collaborate with other teams to ensure that the content being produced is according to the company’s brand.

Average base salary in Malaysia: RM2900

For more information on your career prospects in digital media, get in touch with us now.

Companies You Can Work For in Digital Media

Majority of businesses these days are constantly in need of employees in their digital media department. Below is a brief list of examples of companies you may be able to work for:

Google
TikTok
Instagram
Facebook
UN Global Compact Network
Digital Media Solutions

Skills Need to Pursue a Career in Digital Media

Aside from your hard skills in producing the needed content for your clients or company, you also need a set of soft skills in order to pursue digital media as a career.

Below is a brief list of the skills you need to thrive in a career in digital media:

Time Management

- - Digital media careers often have you multi-tasking between two varied roles. This makes time crucial as you need to ensure to complete your jobs correctly while meeting company deadlines. The ability to scope a project and set measurable goals are vital in ensuring your time management skills are well kept.

Self-awareness

- - It is important to be aware of your own strengths and limits. Your work and contribution to the team matter and understanding where you are strongest will not only help you from wasting your time, but also for the company to save costs. Self-reflect, set goals, and document your own work to better understand your own self.

Articulation

- - In the line of digital media, communication is key. You need to know how to communicate your needs and the ideas you have. When speaking with your team, supervisor, and clients, the ability to articulate yourself effectively and clearly is an important skill to possess.

Teamwork

- - There are several characters you may have to deal with in your line of work. Considering that digital media often requires a lot of collaborative work between different teams, you need to have good sportsmanship. You need to have a skill in learning how communicate effectively, to extend your help, listen to the needs of others, and most importantly, trust your team members to do the work correctly.

Design Process

- Understanding the design process is vital for digital team members. Knowing the concepts behind design will allow you to be able to manage your role more effectively in the team. In order to have an effective team, whether you’re the team supervisor or member, acquiring the knowledge of design thinking is crucial to have.

General Entry Requirement to Study Digital Media

Below is a brief look of the general entry requirement you need to fulfill to study digital media in Malaysia. Do consider that different universities have varying requirements.

Qualification	Minimum requirement
A-levels/STPM or equivalent	2 Cs (Pass)
UEC	5 Bs (Inclusive of English)
Diploma	CGPA of 2.00
Foundation	Pass

If you have any further questions regarding the entry-requirements for different universities, contact us now!

Top Universities to Study Digital Media in Malaysia

#1 Monash Universtiy

Programme offered	Bachelor of Digital Media and Communication
Duration	3 years
Intake	February, July, October
Indicative fees	Local students: RM37,132 International students: RM42,446

For more information regarding course structure, entry requirements, intakes available, fee structure – contact us now to book your consultation session.