What is Marketing? Marketing refers to the broad range of activities that a company undertakes to attract and engage an audience for its products or services. It encompasses all the strategies and tactics employed to communicate the value and benefits of a product or service to potential customers. The primary objective of Marketing…
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一个产品能够通过解决问题来满足客户的需求一直都是营销 (需求) 的核心， 而当今企业的成功基础也印证了营销战略的重要性。 什么是市场营销？ 市场营销指向于一个公司向客户提供产品与服务以及鼓励客户购买其旗下产品，例如广告和销售都包含在营销中，它也指向于附属公司代表企业进行一些营销活动。 营销专家会使用广告来吸引重要的潜在客户的兴趣；他们会针对特定人群来宣传，包括名人代言，令人难忘的口号或标语，引人注…
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What are your first thoughts when you hear the word “marketing”? Perhaps it may be a seller, property agent, insurance agent and so on. You may also hear that a marketing degree isn’t required if you want to work in the industry, and that even non-graduates can be successful marketers, but is this…
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The idea that a product can satisfy a customer’s wants by providing a solution to a problem is central to marketing (needs). The foundation for organisational success is represented by the significant shift in today’s corporate strategy. What is Marketing? Marketing describes the actions a business takes to encourage the purchase or sale…
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How many hours do you often spend on social media a day? Perhaps an average of 4 to 7 hours? Maybe even more? Now, what if I told you there are several careers that you can pursue to actually be on social media all day every day? Social media has become such a…
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说到商务、做生意，其实不仅仅只是产品、金钱以及客户这么简单。商务这个词背后本身存在着一连串的专业和主修，而每一项专业都有着不同的责任以及目标。 而今天就让我们来看看8项在学生群中最受欢迎的商科主修 — 并从中选出最适合你的主修。 会计学 Accounting 关于会计学：你将学习到如何收集、分类、综合、分析、解释并管理财务报表，准备财务文件以及管理业务运营。 职业前景： 会计师 审计师…
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The future potential job demand and salary is one of the criteria that students look for when choosing the course to study. With the rapidly changing technology landscape, the job market is so different from how it was many years ago. When it comes to choosing a career, you should consider the occupations…
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Business Scene in Malaysia Malaysia, one of the most diverse Southeast Asian countries with a multi-ethnic and multicultural population. The Business scene and Business culture in Malaysia can be a reflection of this diversity, exhibiting a thriving startup scene with a steady increasing number of entrepreneurs and Business owners. According to the study…
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At first, it might seem like advertising and marketing are two concepts that share the same objectives. If you were to ask the person beside you the difference between advertising and marketing, there is a strong possibility that they would not be able to differentiate it. That’s because there is a very fine…
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Traditionally, a distinctive divide existed between the marketing and public relations (PR) professions. Marketing was always thought to be about promoting a product, and PR about maintaining reputation. But neither profession could escape each other- both were intertwined and crossed paths one way or the other. Over the years, the prominence of digital…
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